Saudi Design Week (SDW) is returning in 2015 with a brand new narrative.

In the upcoming Saudi Design Week, the organizers will be asking participants and creative practitioners to explore the notion of identity through design. We’re asking and encouraging participants to investigate the role that culture plays in design as well as the design process. In its second edition, Saudi Design Week is celebrating culture and invites designers to take part in this inspiring fair. We are keen on seeing how you incorporate culture into design – whatever medium you work with.