Riyadh, SPA: The IAAPA Middle East Trade Summit began today in Riyadh with the attendance of hundreds of local and international investors in the entertainment sector and its affiliated fields.
The two-day forum, organized by the General Entertainment Authority (GEA) in partnership with the International Association of Amusement Parks and Attractions (IAAPA), has seen a large turnout of attendees from 40 countries around the world who have come to gain knowledge and exchange expertise with entertainment industry leaders.
In a speech at the forum, Jim Pattison, Chairman of the IAAPA Board, highlighted the GEA’s support and initiatives that stimulate growth and enhance development in the Kingdom. Meanwhile, Peter van der Schans, IAAPA’s Executive Director and Vice President of the EMEA region, expressed his gratitude to the GEA for supporting the first-of-its-kind forum which, he added, is the outcome of the partnership between the authority and the IAAPA.
The forum aims to showcase the latest international developments and innovations in the entertainment industry, as well as discuss the challenges facing the sector and formulate solutions to address them.
The forum falls within the GEA’s keenness to improve the Kingdom’s entertainment sector and meet the growing turnout at events organized across the country.