Riyadh, SPA:
The Ministry of Culture concluded a campaign carried to introduce the Saudi coffee in a number of global cities.
The campaign included cultural and creative content published under the initiative “Year of Saudi Coffee 2022” in conjunction with the celebration of International Coffee Day, introducing the cultural value of Saudi coffee and its link to national identity as a symbol of generosity and hospitality.
The one-week campaign took place in a number of important tourist sites in four cities: (New York, London, Rome and Paris); in addition to its appearance on advertising screens in the main squares and roads.
Through this campaign, the Ministry of Culture seeks to acquaint the peoples of the world with Saudi coffee and its cultural connotations, within the framework of the activities of the "Year of Saudi Coffee 2022" initiative launched by the ministry earlier this year with the support of the Quality of Life Program "one of the programs to achieve the Kingdom's Vision 2030", to celebrate one of the heritage elements of Saudi society.